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Blog
Welcome!
I started writing years ago to survive a hard season of life. I stopped when life got fuller, louder, and busier in the best possible ways.
Now I'm back. And this time I'm writing with intention.
I'm Jenni, mom of five, a marketing director, chaos coordinator, and coffee lover from Iowa. I write about the intersection of career and mom life, marketing strategy, and the real, unfiltered moments that don't make the highlight reel.
Honestly? I'm writing this for my kids someday. So they can look back and know exactly who their mom was, where she came from, and why she never stopped trying to be better... in all aspects of my life.
But if something here helps you today, makes you feel seen, makes you laugh, or reminds you that you're not alone in the chaos, even better!
Subscribe and come along for the ride.
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Self-Care in Seasons
Self-care does not look the same every week when you're a mom of five. A little anchor routine and a rotating season of hobbies keep me sane.
Oct 93 min read
Muddy Kids and the I Don't Give a F*ck Life
Muddy football kids, a puddle hunt with my middle two, and what the I don't give a f*ck life means to me.
Sep 252 min read
We Don't Quit In This Family. Except When We Do.
We don't let our kids quit in this house. Except this week, I told my 17-year-old I supported her decision to walk away from volleyball, while making her little brother get back on a bike he swore he was done with forever. Same house, same week, two totally different calls. Here's the difference I landed on, and why I think it matters more than the "never quit" speech ever did.
Sep 94 min read
Snapping Back to Reality
I picked up a real camera again last week... no phone, no filters, an actual lens I had to manually adjust... to shoot Rori's senior pictures. It had been a while. Trends had shifted more than I expected, and my skeptical teenager took some convincing... until she saw the shots.
Aug 63 min read
My Resume Doesn't Make Sense. My Career Does.
From newspaper graphic designer to tuxedo marketer to John Deere to clean energy tech. My career path makes no sense on paper and total sense in practice. Here's what the weird winding road actually taught me.
Jun 265 min read
Five Days of Beautiful Chaos.
Five days home with all five kids, two bloody noses, one bubble mower standoff, and an impromptu garage picnic that turned into one of my favorite moments of the week. Here's my truth about loving the chaos and needing the quiet.
Jun 254 min read
Bacon, Coffee, and Dirt. That's Everything, Actually.
Some of my favorite memories as a mom live in campsites. Not in fancy hotels or anywhere with a checkout line. In the dirt, under the trees, with the smell of bacon drifting off the outdoor grill. Just the quiet. The coffee. No screens. No schedule. Just us.
Jun 193 min read
A Digital Twin and a Senior Discount, All in One Day
I built an AI version of myself today to test a video platform for work. It aged me forty years in eleven seconds. It humbled me. But, I reflected on my career and where I think this technology actually earns its place.
Jun 184 min read
My Backseat Drivers
From toy forts under conference tables to a kid obsessed with our company mascot, my career and my kids have never really been separate things. They've been riding shotgun the whole time.
Jun 173 min read
I Went Dark on Social Media for 30 Days. Gained More Than I Expected. Missed Less Than You'd Think.
I deactivated every social platform for 30 days in April. No withdrawal, no drama, just clarity. Here's what I gained, what I genuinely missed, and why I'm only partially back.
Jun 163 min read
Welcome. This One's for You.
I used to write to survive. Now I'm writing so my kids can look back someday and know exactly who their mom was, where she came from, and why she never stopped trying.
Jun 123 min read
Your Brand Guide Isn't Just for Designers Anymore. It's Your AI Strategy.
Your brand guide isn't just for designers anymore. How building AI skills on top of documented brand standards is becoming the smartest marketing strategy a small team can have.
Jun 103 min read
I Walked Into a Meeting with Applesauce on My Sleeve. Here's What I've Learned About Doing It All.
From applesauce on my sleeve in a meeting to a Slack message that hit like a Super Bowl win, here's what balancing motherhood and a marketing career has actually taught me.
Jun 53 min read
I Let AI Draw My Life. Twice. Here's What It Taught Me About Prompting, Brands, and Why Humans Still Matter.
I gave AI the same prompt twice, once vague and once detailed, and the results were night and day. Here's what a caricature experiment taught me about prompting, brand protection, and why humans still matter in marketing.
Jun 44 min read
Find Your Window. Protect It Like a Meeting You Can't Move.
I found my morning window last year when I was burnt out, overwhelmed, and running on empty. Here's what protecting that hour has done for the rest of my day, and my life.
Jun 23 min read
Would You Hire a Mom of Five?
I just wrapped a less than 48-hour trip to Tampa to scout event spaces for an upcoming customer conference. It was also my first time away from my 8-month-old twins overnight. And it reminded me exactly why my answer is abso-freaking-lutely. Let me back up. Before I could even think about packing my own bag, I had to make sure the rest of the world kept spinning without me. That meant dinners for the week mapped out for Chris to tackle, school pickups covered, practice rides
Nov 22, 20253 min read
Little Gestures. Big Culture. Why Internal Comms is More Than Slack Updates.
A basket of Deci's Bestie onesies arrived while I was on maternity leave. It was a small gesture that reminded me exactly why company culture and internal communications matter more than any all-hands deck ever could.
Sep 4, 20252 min read
Every Door You Leave Open is a Door That Can Swing Back Around
Every professional interaction is an investment. A reflection on why how you leave matters just as much as how you show up..
Aug 25, 20252 min read
We Planted Wildflowers with Zero Plan. They Bloomed Anyway.
My kids and I planted wildflowers with zero plan and aspirational watering. Then life happened. They bloomed anyway. And so did we.
Aug 13, 20251 min read
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