I started at 19, before finishing college, sitting at a newspaper desk getting ink under my fingernails. Nobody handed me a roadmap. I just loved telling stories through whatever medium was in front of me and kept following that instinct... through newsrooms, dealerships, bridal showrooms, and now clean energy tech. Still following it.
What the resume below doesn't fully capture is this: some of my greatest professional assets were built at home. Being a mom of five has made me a better leader, a better strategist, and a better human. Managing chaos on a deadline, navigating competing priorities, and staying calm when everything is happening at once... I do all of that before 8am most days.
The winding road wasn't accidental. It was intentional growth in real time.
Jenni Barber
Resume
Professional Experience
Director of Marketing, GridX Inc.
July 2022-Present
Grew from Marketing Campaign Manager to Director of Marketing over four years. Currently leading marketing strategy, integrated campaigns, content, demand generation, and revenue operations for a B2B clean energy SaaS platform.
Marketing Manager, Sterling Computers
March 2020-July 2022
Led multi-sector campaign strategy, lead generation, analytics, and team management.
Marketing Director, Tip Top Tux Inc.
September 2015-March 2020
Oversaw brand strategy, creative, social, events, and marketing budgets across 110 locations nationwide
Director of Brand Management, ICON Ag & Turf, John Deere
June 2013-November 2015
Led brand strategy, marketing, events, and PR for a John Deere dealership in Northwest Iowa.
Marketing Coordinator & Area Sales Manager,
Tip Top Tux Inc.
September 2010-July 2013
Started as Store Manager, identified a gap in marketing for my area stores, so I built it. That work led to a promotion to Area Sales Manager and eventually a brand new company-wide Marketing Coordinator role created around what I'd built.
Account Executive,
Yankton Media Inc.
March 2005-September 2010
Started as Graphic Designer, promoted to Account Executive. Where the storytelling instinct took root.
That instinct has driven everything since.
Bachelor of Arts, Contemporary Media & Journalism Visual Communications
Minors in Photography & Psychology
University of South Dakota
Master of Arts, Strategic Communications
University of Iowa
Education
Get in touch
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